The challenges that we face with communication in our day to day lives also applies within our organisations. We now carry our mobile phones around and sometimes laptops in a effort to be paperless. This means that people are often less 'present' to conversations and are continually distracted. The challenges just seem to mount up when looking to create communications that cut's through the noise.

Here are some of the reasons that the communications 'gets lost': 

* Staff don't have time to read all of the emails

* The communication channels aren't effective, being too cluttered and the communication isn't clear

* They don't have the time to 'connect the dots'.

So messages need to be consistently communicated, in a number of ways and in a clear and creative way. Here are some tips to creating communication with cut through:

Consistency: Stay on message. This is critical to any successful change. Consistently messaging and having your Sponsorship model correct is also critical. If ...