Who is the best voice of a change?

When it comes to change, who the voice of the change should be can be one key element which is misunderstood or misaligned. It is a myth that the most powerful voice in an organisation is a CEO - especially when it comes to change. In fact there are numerous studies run in the world of change which show middle management are the layer of leadership who matter most if you want your transformation to be successful.

Now that isn't to undermine the ultimate power that a CEO has, but any leader at that level will know to engage their direct reports and then also to jump a layer or two to ensure their vision holds true when they are intending to transform an organisation.


All employees take direction from the leader we report into. They hold the power and you rely on them for guidance, leadership and inspiration. We follow what our direct leader tells us, we watch what they do and follow their direction. That is why middle management holds more power in this equation than a CEO of...

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