'Can you just put together a comms plan? That's what change is right?' yep every time. The first thing that is requested and the last thing a Change specialist wants to hear. A change specialist is more than a communications person, but that seems to be the only thing expected. So if you have just hired a Change Manager, here is a quick overview of what they will deliver.

Change activities vary depending on who is impacted, how they are impacted and the culture of an organisation. So a Change Manager will be responsible for conducting an impact assessment - first at a high level based on the high level overview of the change. They will be asking 'why are we doing this?' not to challenge but to elicit messages about the 'why' they can put together. They will also be assessing how to measure the change.

Once the details are known they will deep dive and conduct a detailed impact assessment so they can put together a comprehensive Change and communications plan so the impacted individua...