Too often, leaders and project managers consider change = communication. Maybe sending some emails, a newsletter article and a briefing pack. But real transformation and even successfully delivering smaller change requires more than just an announcement. It demands strategic, people-centred communication, which includes creating experiences through communication interventions.

What is the difference between standard communication and change communications?

Many believe that simply sharing an update is enough to drive adoption. But here’s the reality: communication is an exchange of information. That means it is more than one way. It is a collaboration, and it should always be a loop created through actionable inspiration.

The reality is that most organisations rely heavily on one-way communication (think CEO newsletters, email blasts, or generic company-wide messages). While these methods serve a purpose, they do little to drive the actual change. The real power of communication in ...