There are five non-negotiables when it comes to change communications. The more each of these areas are addressed, the more potential you create for the change to be engaging and be embedded. 

1) Be clear on your core messaging framework: Be planned and have a core messaging framework. It sometimes takes time to work through and massage messaging enough so that it resonates. Don't just reproduce broad, jargon based statements that are generic in nature. Test messaging where you can with those who are receiving it. Bring stories into relevant channels to bring concepts to life.

2) Ensure there are effective communication channels: Life is busy, social media and information overload has resulted in an even lesser attention span. Too many emails are sent, there aren't 'push' and 'pull' channels evident in organisations and leaders struggle to stay connected and be able to engage their teams. Research with the audience types to understand what channels they refer to for what. That...