It forms part of the change maturity curve - first you introduce a change, more than likely a technology related change and you learn about how IT systems work. You understand how technology relates to processes. Then after the third or fourth change you manage you realise that it is behaviours of the users that you need to change. You then evolve to be involved in HR change, whether that be operating model changes or something similar, and then you mature into working on culture change. This is is a typical pathway of a change manager into a senior change manager and transformation manager. And after working on all such changes, you begin to start with what behavioural change you need to address and you capture far more change impacts than before.

So if you are starting as a change analyst or practitioner or if you are a change leader then I recommend you begin exploring more broadly the writers and academics who are publishing amazing research on what helps us hu